If you don’t have your own website yet, the time has come.
Gone are the days when a new clinician could hang out a shingle, buy a Yellow Pages listing, and be assured a steady stream of clients. If you want to reach new clients today, you need an online presence. Even if clients find you through referrals or word-of-mouth, they will still want to research you online before booking their first session.
Whether it’s writing for your private practice website, starting a new psychotherapy blog, or building exposure by writing guest posts, writing online can be a big boost to your career.
Unfortunately, graduate school doesn’t prepare you for writing for the web. If you write a blog post the same way you write an academic paper, your readers will quickly click away in search of more interesting content.
Fortunately, writing for the web isn’t difficult. Here are a few tips to get you started.
LinkedIn has the unfortunate distinction of being the most boring social network. Facebook allows you to stay in touch with friends, Pinterest helps you get inspired, Twitter gives you breaking news as it happens. But LinkedIn? It’s just not that much fun.
But that’s okay. LinkedIn isn’t there to entertain you. It’s there to get you a job. A good LinkedIn profile could mean the difference between landing your dream job or internship, and struggling to find a position.
And the good news is that creating a quality LinkedIn profile doesn’t take long at all. In fact, I’ll show you how to set up a killer profile in about an hour.