Many therapists and graduate students would like to do the legwork of starting a private practice while still in training or earning their licensing hours, but they struggle to find the time: How are you supposed to create your private practice while you’re still occupied with your other work? I know this dilemma from firsthand experience: I started my private practice while working full time at a demanding (yet wonderful) place where I had earned my licensing hours.
A lot of the steps below can be done while you’re working a full time job and building your practice, or even just in anticipation of opening a practice if you’re still in graduate school or earning your licensing hours. I laid the groundwork for myself as much as possible so I wouldn’t have to worry about all these things upon licensure, when I’d want to just focus on seeing clients as much as possible. It worked out REALLY well. Here’s how I did it!
If you’re like most therapists, you weren’t taught much about marketing in graduate school, especially about online marketing. Online marketing for therapists is an incredibly easy (yes, easy!) and inexpensive way to let your ideal clients know who you are and how you can help them. A super easy and inexpensive form of online marketing is blogging, but there are a few tricks you need to turn a random blog into an online marketing tool. So, what are we waiting for? Let’s dive in and learn how to do it!
The easiest way to attract whatever types of clients are perfect for you is to create a blog and write posts about topics that interest those clients, make sure the world sees them, and make sure the blog posts guide people to book your services. I know many of us (myself included!) felt like never writing anything again after 5+ years of graduate school. That included a 100+ page dissertation, so let me just say that blogging for marketing purposes is much easier than writing grad school papers. (In fact, those old grad school papers can come in handy; keep reading to see how!)
Here are some easy ways to kick out some blog posts that will sit online forever, working to attract business for you while you sleep, catch up with friends, see clients, or do whatever you enjoy doing. Here’s how your posts can do your online marketing for you!